Some years ago, the lead coach of the University of Alabama, Bear Bryant, was asked to do a commercial for Southern Belle telephone. Coach Bryant's part in the commercial simple: he was to have only one line. At the conclusion of the text of the commercial, Bryant was supposed to say, as though barking orders to his players, “Call your momma!” At the filming of the commercial, something unexpected happened. As Coach Bryant turned towards the camera, tears welled up in his eyes as he said, “Call your mama. I sure wish I could call mine.”
The telephone company aired the commercial as found. The impact was overwhelming. Television stations were flooded with calls by those who had been touched by the sensitivity and tenderness of Coach Bryant. Many were prompted to call their own mothers or another relative or friend that they had meaning to contact but never did.
Do not wait until the moment has passed for then it may be too late.
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