Alfred Kahn, Jimmy Carter’s anti-inflation man, was told not to use the word “recession.” He agreed to use the word “banana” instead and he was soon heard muttering about the “worst banana you ever saw.” It does not matter what you call it (a la Sigmund Freud), it is what it is.
Come for a dose of inspiration from some of the greatest (and at times oddest) minds of history. The table is set. Come eat.