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What is It?

A old man lay dying.
When all his children gathered for the last farewell, he looked at them and asked, "Is everyone here?"
They all affirmed that everyone was present.
With a troubled look he asked, "So who is taking care of the store?"
-Milton H. Polin

I like this joke precisely because it is so untrue.  When life reaches toward the end money and accumulations and responsibility cease.  What is important and the end of life ought to be important all our days.
Question: What is it?

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“Between 1305 and the early 1800’s. the House of Taxis ran a form of pony express service all over Europe….   Its couriers clad in blue and silver uniforms, crisscrossed the continent carrying messages between princes and generals, merchants and money lenders.” –Alvin Toffler, The Third Wave We may think we are the first generation consumed by rapid communication but we are not.   Throughout our history it has been a priority. Of course, now in the 21 st century we must ask: are we better or worse for it?