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What's in a Name?

Two Jews, Steinberg and Goldberg, went into law practice together.  Business was so bad that they decided to change their names, O'Reilly and O'Reilly.  After that, business picked up.
One day a customer walked in and asked to speak to O'Reilly.
"Which one do you want?" asked the secretary.  "Goldberg or Steinberg?"

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“Between 1305 and the early 1800’s. the House of Taxis ran a form of pony express service all over Europe….   Its couriers clad in blue and silver uniforms, crisscrossed the continent carrying messages between princes and generals, merchants and money lenders.” –Alvin Toffler, The Third Wave We may think we are the first generation consumed by rapid communication but we are not.   Throughout our history it has been a priority. Of course, now in the 21 st century we must ask: are we better or worse for it?