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What's in a Name?

There is a story told of a husband and wife who had their first child and could not agree on the name, so they went to their rabbi and he asked, “What’s the problem?”  The mother said, “As the mother, I should have the first right to choose … I want the baby named after my father, Reuven.”  The husband said, “No, I am the man of the house … I want the baby named after my father, whose name was Reuven.”  The rabbi immediately perks up and says, “So then, what’s the problem?”  The mother cries out, “His father was a horse thief.”  He cries out, “Her father was a wife beater.”  The rabbi, in his great wisdom, proclaimed: “I have the solution: you are to name the baby Reuven.  If he grows to be a horse thief, then he is named after the husband’s father and if he grows to be a wife beater, he is named after the wife’s father.” 
 -Rabbi Mitchell Wohlberg

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“Between 1305 and the early 1800’s. the House of Taxis ran a form of pony express service all over Europe….   Its couriers clad in blue and silver uniforms, crisscrossed the continent carrying messages between princes and generals, merchants and money lenders.” –Alvin Toffler, The Third Wave We may think we are the first generation consumed by rapid communication but we are not.   Throughout our history it has been a priority. Of course, now in the 21 st century we must ask: are we better or worse for it?