The wise men of Chelm declared a state of emergency. Unemployment was rampant. Inflation was out of control. Whole families went hungry for days at a time.
After discussing the plight of the township the elders decided to create a communal enterprise employing everyone who did not hold a job. They agreed that the best alternative was a brewery.
Speedily they studied the art of beer making and created their first draft. But they realized a new beer without an acknowledged sponsor would go unnoticed. So the novice brewmasters sent a sample to Prague.
"Our esteemed brewers of Morovia: Your humble servants have decided to produce a beer hardly worth your valuable time. But as we realize recommendation such as yours would help us distribute our new product we hope you will grace us with your kind opinion.
With the help of God and our wishes for health--
Your humble servants,
The elders of Chelm."
One week later the following reply came back:
"Dear friends of Chelm.
Thank you for your good wishes and kind greetings. With the help of God, you too will enjoy prosperity and good fortune. With our best regards – the brewmasters of Prague."
PS Your horse has diabetes.
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