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Committment

A chicken and a pig are strolling along the street. They see a deli with a sign - "Scrambled Eggs and Ham."
The cow says to the pig: "Let's go in and have a bite."
Pig replies:  "No, no.  From you they just require a contribution, from me they require a total commitment."

...and sometimes that is precisely what is required.  Half measures do not always work.

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“Between 1305 and the early 1800’s. the House of Taxis ran a form of pony express service all over Europe….   Its couriers clad in blue and silver uniforms, crisscrossed the continent carrying messages between princes and generals, merchants and money lenders.” –Alvin Toffler, The Third Wave We may think we are the first generation consumed by rapid communication but we are not.   Throughout our history it has been a priority. Of course, now in the 21 st century we must ask: are we better or worse for it?