When my mother moved from Manhattan to a rural area in Connecticut, she missed the Yiddish newspaper, The Forward, she had been reading for many years. So my sisters and I decided to give her a subscription as a gift.
I phoned The Forward and explained to the woman who answered that I wanted to buy a gift subscription for my mother.
“We don’t do subscriptions,” she replied crisply. “We’ll set up and ordinary subscription for your mother and then you write her a nice letter and tell her it’s a gift. She’ll love to hear from you.” –Sophie Glazer
Call someone you love.
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