Reb Shmuel Munkas, a disciple of Rabbi Shneur Zalman of Liady, the Rebbe of Lubavitch what is disturbed by the fact that the artisans of the village advertise their services with large signs depicting their trade, for example a shoe for a shoemaker, a watch for watchmaker etc..
He noted that the Rebbe had so such sign so he climbed up onto the Rebbe’s gate. Reb Shmuel would be the living advertisement for the Rebbe.
Reb Shmuel wanted to the sign of life and vitality, a sign to the world that Jewish learning is critical.
Question: What is the sign over your door?
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