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Why We Love Stories

The Dubner Maggid was asked why the parable had such a strong effect upon people.
"I will enlighten you as a parable," he replied.
Truth once walked along the streets unclad, and no one would admit into their houses. They were terrified and fled from him. As Truth walked about in despair he met Parable who was adorned fashionable and attractively colored clothes.
“Why are you so depressed, my brother?” He asked addressing truth.
”I am very, very old, replied Truth, “and no one wants to recognize me.”
“It is not because you are old that people do not like you,” explained Parable. Look at me; I too look very old but the older I grow the more people love me. I will tell you secret.
 "People are partial to everything that is decorative, and a little disguised. I will loan you my clothes and you will see that everyone will love you.”

Truth followed the advice of Parable and adorned himself in his clothes. Since that day, Parable and Truth go hand-in-hand and people are quite fond of both.”

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“Between 1305 and the early 1800’s. the House of Taxis ran a form of pony express service all over Europe….   Its couriers clad in blue and silver uniforms, crisscrossed the continent carrying messages between princes and generals, merchants and money lenders.” –Alvin Toffler, The Third Wave We may think we are the first generation consumed by rapid communication but we are not.   Throughout our history it has been a priority. Of course, now in the 21 st century we must ask: are we better or worse for it?